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Pricing Psychology and Selling your Home
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...
Continue ReadingHow to Make your Home “Picture Perfect” for Viewings
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...
Continue ReadingWhat’s the “Emotional” Return on Investment of a New Home?
Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...
Continue ReadingPre-Approval vs. Approval: What Actually Matters
Landing at a Glance • 5-year fixed rates currently range between 3.69% to 4.54% (depending on lender and qualification strength) • Variable rates continue to adjust with the Bank of Canada • Lenders are maintaining current stress-test qualification rules • Approval timelines vary depending on documentation and income type Understanding the Difference Many buyers believe a ...
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